Flipkart wants to make the mobile experience accessible by everyone, whether they use text or visuals. Although the feature is still at the beta stage of development, it will be available to everyone on upgrading the app.
Flipkart has introduced the ‘Image Search’ feature on its app, specifically designed for the fashion category. Using this feature, customers can search for a product visually similar to a particular one. This is because to leverage more on the popularity of mobile app.
It’s very helpful to search your own style. If there is a certain dress a customer likes, she can click the picture of it, upload it on the app and then search for similar products.
As the competition in the ecommerce space heats up, etailers are looking at multiple ways to attract and appeal to customers.